What do fine wine and quality real estate have in common?
Both are a product of high aesthetics, and both appeal to people with taste, hedonists who are used to living with feeling and scope. In a sense, it is a collector’s item: a fine wine, like a beautiful apartment, is something to dream about.
Largely because of this dissimilarity, the real estate development company PIONEER and the premium service SimpleWine Prive have decided to collaborate. Property buyers in PIONEER’s premium projects receive membership in SimpleWine Prive, a private wine appreciation and collectors’ club. The offer is available to buyers of properties in the HIGH LIFE skyscrapers, the OPUS club residences, and the PRIDE family housing estate. Good taste in real estate is now rewarded with good wine.
The SimpleWine Prive programme offers PIONEER customers a number of benefits: a 25% discount with the Silver card and the services of a personal wine expert, who selects wine according to individual tastes and compiles personal collections and recommendations. In addition, SimpleWine Prive members receive access to rare limited-edition wines and invitations to private tastings. Membership in the private club is available to PIONEER customers unlimitedly.
SimpleWine Prive unites wine enthusiasts and connoisseurs. The service combines a unique range of carefully selected wines, a high level of staff expertise and an individual approach to any customer’s needs. In many ways, this is in tune with PIONEER, which strives to ensure that the highest customer expectations are translated into exclusive terms and unique benefits with every action it takes.