PIONEER Expertise: Building Trends Save Residents' Personal Time

30 July 2024 – Living in a home with amenities allows residents to minimise travel time to the gym, beauty salon, or cinema, saving an average of up to three weeks a year.

Intensifying competition in the new-build market is pushing developers to seek new approaches to designing and equipping residential complexes, including looking to successful international examples. Several years ago, the first projects with amenities appeared in Moscow’s premium housing market. The trend quickly spread. This format is included in 38 of the 60 premium projects, including the SHIFT, HIGH LIFE, and OPUS residential complexes by PIONEER. Amenities can be a separate space at entrance areas or an entire infrastructure hub with various functions combined. For example, in the HIGH LIFE project, 830 square metres of amenities space designed by the Spanish firm Jaime Beriestain Studio will be located in the podium between two towers.

Functional Designation of Spaces in Premium Projects with Amenities, % of Total Projects with Amenities:

*Data provided by PIONEER

According to PIONEER’s analytics, the most common element of internal infrastructure is the recreation and social space, found in 84% of premium projects with amenities. Developers typically provide a lounge area or public living room, often with a terrace, fireplace, or library.

Another popular feature is sports facilities (55% of projects), which can range from a full-fledged fitness club with a pool to a small studio for personal training. The same proportion of premium projects offer private workspaces with coworking areas and meeting rooms.

42% of residential complexes with amenities have their own children’s infrastructure. Most often, this is a playroom, but several projects, including the new premium complex near Neskuchny Garden, SHIFT, have designated spaces for teenagers.

32% of properties have beauty zones – rooms where residents can invite their personal stylists.

As new projects are launched, the amenities are expanding. For example, private cinemas and golf simulators, saunas and billiard rooms, recording studios, cigar rooms, and much more can be found.

The obvious advantage of club infrastructure is its exclusivity, as it is only accessible to residents. Another, and the most significant benefit, is the saving of time, which modern urban dwellers lack.

According to surveys, the average Muscovite spends 45 minutes a day commuting one way by car. This amounts to 450 minutes per week and 16 days per year! If remote working is an option, instead of rushing to get ready and facing morning traffic, one can simply head to a private, always-accessible coworking space with equipped workstations, a coffee point, and Wi-Fi.

Travel time to the gym also adds up, at least 20 minutes per trip. Having a gym within the residential complex can save up to three days a year. Home gyms allow for personal trainers to be invited at convenient times.

The same applies to the beauty sector, with trips to salons also taking up significant time. On average, more than a day a year is spent on this, which can be optimised by inviting stylists to a well-equipped room at home at a convenient time.

In total, residential complexes with amenities give their residents an average of 21 days a year, which can be spent on family, education, career growth, while meeting daily work, leisure, and household needs.