Astrology and Real Estate: Which Zodiac Signs Prefer PIONEER Projects

Why do people decide to purchase an apartment in a new development from a specific builder? According to research by PIONEER, factors such as the location of the future residential complex, the cost per square metre, architecture, and the reliability of the developer play a role, but so does astrology.

PIONEER analyzed the zodiac signs and Chinese zodiac of buyers in its premium and business-class residential complexes. From 2022 to 2024, the majority of purchases in premium projects were made by individuals born under the sign of Cancer (12.7%). Runners-up in the zodiac rankings were Taurus (10.5%) and Leo (9.2%), followed by Virgo (8.6%) and Capricorn (7.6%).

“Cancers choose premium housing to create the perfect space for their family. They value comfort, warmth, and protection, often seeking homes with large kitchens, fireplaces, and quiet surroundings. For Cancers, home is a place to return to and feel safe,” astrologer Darja Bruin comments.

The expert highlighted that Taurus individuals purchase premium apartments due to their love of luxury and comfort. For them, a home is a place of stability and pleasure, leading them to prefer spacious houses with cozy interiors and high-quality materials. Leos, on the other hand, select this class of real estate to express their charisma and emphasize their high status. They prefer luxurious apartments with ample rooms, panoramic windows, and exquisite design elements. Leos enjoy being the centre of attention, making their homes bright calling cards.

In the business-class segment (LIFE Varshavskaya), Capricorns represent the largest proportion of buyers in PIONEER projects (15.4%). Scorpios take the second spot (13.7%), followed by Leos (12.2%). The top five buyers also include Aries (11.1%) and Taurus (10.8%).

Chinese astrology also influenced the choice of square metres: those born in the Year of the Snake (8.6%) predominantly acquired premium housing, followed by Dragons (7.6%) and Tigers (6.7%).

In the business-class projects, the leading buyers were born in the Year of the Dog (15%), with Tigers (13.7%) and Dragons (13.3%) also making significant contributions.

“Recently, there has been a growing interest in astrology, with many people actively incorporating it into their daily lives, making purchasing decisions, planning important events, and even choosing auspicious moments for investments. We see how the ‘science of the stars’ is becoming one of the tools in choosing real estate, often helping buyers find a place that harmoniously matches their individual character and needs,” PIONEER representatives noted.